2010 marks the second year of the five-year focus on 'Diabetes education and prevention", the theme selected for World Diabetes Day 2009-2013. The campaign calls on all those responsible for diabetes care to take control of diabetes. Now. For the general public and people at high risk of diabetes, the campaign aims to raise awareness and disseminate tools for prevention. For people with diabetes, the focus will be on disseminating tools to improve knowledge of the disease in order to better understand it and prevent complications. For governments and policy-makers, efforts will go towards communicating the cost-effective implications of diabetes prevention strategies and promoting diabetes education as a core component of diabetes management and treatment.