I agree completely! Needle tech has come so far that it's among the least "painful" aspects of my diabetes. Finger pricking is worse.
Yet, we run across this issue of needle-phobia constantly. It crops up again an again as one of the top 3 reasons cited as motivation for new treatments and therapies (we had a good laugh about this "benefit" in the Afrezza threads a few months ago).
Problem is, non-diabetics are judging these things, and of course to a non-diabetic injections seem to be a very big deal. I know I was wary of it when I first started insulin, and I've never been needle-phobic at all.
Until you experience injecting yourself several times a day with a tiny 4mm, 33 gauge needle, you have no idea how innocuous it is. Someone who gets jabbed maybe once a year at most, often simply to have blood drawn as part of a physical, has a vry different concept of "needles" and "injections" than actual insulin-using diabetics do.