U.S. Press Release

Novo Nordisk launches new program to recognize people with type 2 diabetes patients who give back to their communities

Princeton, NJ (January 22, 2013) – Novo Nordisk, a world leader in diabetes care, today kicked off the first NovoLog® Community Star contest. As part of the program, type 2 diabetes patients successfully managing their blood sugar with NovoLog® (insulin aspart [rDNA origin] injection) are invited to visit www.novolog.com and tell us how they’re giving back to their local communities.

Now through March 15, NovoLog® patients can submit their story and photo online for the chance to be crowned a NovoLog® Community Star.* Finalists will be selected by a panel of judges, and each will receive a $5,000 donation to a local diabetes-related organization of their choice. One grand prize winner will also receive a one-year online subscription to Weight Watchers® to help with their diabetes management.

Two-time NFL Super Bowl Champion and NovoLog® patient Kendall Simmons has partnered with Novo Nordisk to encourage people to get involved. Diagnosed in 2003, Kendall has been very active in his Alabama community, hosting an annual “Swing4Diabetes” charity golf tournament to raise money for a nearby diabetes and nutrition center.

“There is an army of unsung diabetes heroes out there, and I’m thrilled to partner with Novo Nordisk to find them,” said Simmons. “Whether coaching a little league team, volunteering at a soup kitchen, or fundraising for charity, whatever it is that you’re able to do to give back to your community, then we want to hear from you.”

All NovoLog® Community Star finalists will have the choice of a $5,000 donation made in their name to one of several third party organizations, including the American Diabetes Association, Produce for Better Health Foundation, and Insulindependence. Entries will be accepted for approximately eight weeks, and finalists will be announced later this year.

“We are excited to launch the first NovoLog® Community Star program,” said Camille Lee, corporate vice president, Diabetes Marketing. “As a truly patient-centered organization, this contest is a great way to shine a light on all the great work being done by people with diabetes across the country.”

Official Rules for submission are available by visiting www.novolog.com. If you have type 2 diabetes, or know someone who does, go online to share your inspiring story and learn more about insulin treatment and delivery options today.

*Certain restrictions apply. See official rules for entry information.

For further information please contact:

Media:

Sarah Spielvogel
Novo Nordisk
609-786-4278
sspv@novonordisk.com

NovoLog® is a registered trademark of Novo Nordisk A/S.