Article in FiercePharma, 3/29/2012
Sanofi seems to be listening to the woe-is-pharma's-business-model talk from industry experts. As consultants and management gurus urge drugmakers to shift away from simply selling drugs--and toward a broader, health-outcomes approach--the French company ($SNY) has launched a blood-sugar monitor that comes with data analysis and patient counseling services.
Not only that, the new monitor hooks into the mobile world: It's an attachment for iPhones and iPads. The iBGStar is a one-inch-wide version of Sanofi's BGStar standalone monitor. It plugs into the Apple gadgets, and delivers results via an app that tracks and graphs blood-sugar levels, and can collect relevant information about carb consumption, exercise and insulin doses. Patients can check out interactive reports and email the whole shebang to their doctors.
Today, Sanofi is launching an accompanying website, StarSystem, that offers the usual educational articles and videos found online, but also provides health coaching for patients using the company's glucose monitors. There's 90 minutes of telephone counseling, plus 6 months of online coaching. The idea is for patients to come up with a plan for diet, exercise, and so on, and to track their activities over time.
Tags: cell, mobile, technology
Permalink Reply by Gary on March 30, 2012 at 2:18pm Ha what a joke. They invested nearly $350 mil in Curedm's Pancreate back in 2010 which was going to regenerate insulin producing cells and they never did anything with it. These pharmaceutical companies are clueless about diseases and what it's like living with them. Let's keep making gadgets to sell as people lives are crumbling.

Permalink Reply by jrtpup on March 30, 2012 at 2:24pm Sounds like a great step forward Emily, thanks for sharing it! Now the question is... is it available? In the US? Glad to hear there is work on better tech.
Permalink Reply by acidrock23 on March 30, 2012 at 3:47pm 
Permalink Reply by Stemwinder on March 30, 2012 at 7:11pm I think I would still put more stock in the wierdo's like Acidrock and the like than I would in anything put out by big pharma.
Permalink Reply by acidrock23 on March 30, 2012 at 9:04pm
Permalink Reply by BadMoonT2 on March 30, 2012 at 11:40pm Sanofi makes Apidra and Lantus. The technology for the meter was invented by AgaMatrix a US company that makes WaveSense meters, which I use and like. I believe they also did the software. This approach has potential I hope something useful comes of it.

Permalink Reply by jrtpup on March 31, 2012 at 6:23am Just curious... what is it about the WaveSense meters that you like? I know they advertise that they are more accurate....
Permalink Reply by BadMoonT2 on March 31, 2012 at 7:18am They do advertise being more accurate. According to their website the Presto meter is +- 10% of the reference reading 93.3 % of the time with the reference <= 75 mg/ dl. Don' t know how that would compare to other brands.
To answer your question the reason I use WaveSense is the cost of the strips. My insurance pays nothing on my strips so this is important to me. The last strips I got were $28 for 100
Permalink Reply by acidrock23 on March 31, 2012 at 8:08am
Permalink Reply by timmy on March 31, 2012 at 6:50am is still astonishes me test strips are so expensive for you guys. In australia strips are about $15 for 50. Mind you, we have a choice of 3 pumps total. Omnipod? forget about it!
Permalink Reply by clouder on March 30, 2012 at 5:04pm i just got mine in the mail thanks to fellow diabetic Val, from Quebec. ?Since i don't have the test strips yet, will get on monday, loaded the past two weeks into my phone and there is the chart, graphs, analysis, averages etc. can't wait till have the strips, no longer need to carry my larger heavier meter, can email my results anywhere and it keeps track of 300 entries. you can add notes, regarding daily issues. love that i can get a quick glance of my sugars, highlights my lows in different colours.
since my phone is with me always, so is my meter.
i did go online and signed up for the 90 days of free support, it seems to be things that you would learn if you went to a diabetes educator, but sometimes just seeing it again and using as a refresher helps
Manny Hernandez(Co-Founder, Editor, has LADA)
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