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How can YOU help get a child with diabetes in need a week of life-saving insulin?

The answer: by watching the upcoming Big Blue Test video. "How is this possible?" you may wonder. Here's how:

The Big Blue Test, an initiative started by the Diabetes Hands Foundation (DHF) in 2009, takes place every November 14 during World Diabetes Day. People with diabetes are invited to test their blood sugar, do 14 minutes of activity, test again and share the results. In 2009, more than 2,000 people took the Big Blue Test and saw the impact of exercise on their blood sugar.

For 2010, the Big Blue Test is even bigger! Together with Roche Diabetes Care DHF is aiming for a minimum of 100,000 views of its Big Blue Test promotional video. To help the foundation reach this goal, Roche has underwritten the production of the video and will make a donation for every view the video receives up to $75,000.

DHF will use the donation to help the Life for a Child program, run by the International Diabetes Federation, and Insulin For Life. These two global, humanitarian organizations provide diabetes medication and supplies to children in the world’s poorest countries.

Visit to watch the video starting Nov.1 (or watch it below):

and participate in the Big Blue Test Nov. 14. In the meantime, make sure to join the Big Blue Test group on TuDiabetes:

Views: 29

Tags: bigbluetest, insulin for life, life for a child

Comment by dejahthoris on October 29, 2010 at 2:55pm
We will participate in this wonderful cause!
Comment by Joe on October 29, 2010 at 3:06pm
This is great I am on board
Comment by SF Pete on October 29, 2010 at 6:50pm
All I have to do is view a video several times? I can do that without breaking a sweat. I'm in.
Comment by Manny Hernandez on October 29, 2010 at 7:18pm
Technically, I think u need to space repeat views a bit, but there is nothing preventing anyone from watching the video multiple times, indeed.
Comment by Marie B on October 30, 2010 at 6:13am
I will watch it too. let us know how often to watch it if it will make a difference. can we see a tally or count somewhere to monitor progress?
Comment by Doris D on October 30, 2010 at 9:02am
VERY GOOD IDEA! Glad the company will do it! As far as I know (right now things happen fastly around here) I will be there!
Comment by catlover on October 30, 2010 at 9:04am
I will certainly view the video several times during the day.
Comment by Manny Hernandez on October 30, 2010 at 10:04am
@Marie: the video needs to be watched at least 100,000 times for Roche to donate the full $75,000 (they will donate in proportion to that amount up to 100,000).

Besides watching it a few times, a good idea would be to pass it along to all friends and acquaintances, so that they can do the same in turn, etc.
Comment by melindalaw on October 31, 2010 at 4:15am
What a great idea. Also thought of telling my endo, if he does not already know about it so it can be passed along to other PWD's.
Comment by Anonymous Jim on October 31, 2010 at 4:31am
Love it Manny and spreading the word


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Diabetes Hands Foundation Team


Melissa Lee
(Interim Executive Director, Editor, has type 1)

Manny Hernandez
(Co-Founder, has LADA)

Emily Coles (Head of Communities, has type 1)

Mila Ferrer
(EsTuDiabetes Community Manager, mother of a child with type 1)

Mike Lawson
(Head of Experience, has type 1)

Corinna Cornejo
(Director of Operations and Development, has type 2)

Desiree Johnson  (Administrative and Programs Assistant, has type 1)


Lead Administrator

Brian (bsc) (has type 2)


Lorraine (mother of type 1)
Marie B (has type 1)

DanP (has Type 1)

Gary (has type 2)

David (has type 2)


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