Taking Control of Your Diabetes (TCOYD), a leading not-for-profit diabetes education organization has launched the national public awareness campaign Start Taking Action Now for Diabetes (S.T.A.N.D.), to address the need for better blood sugar control among people living with diabetes. S.T.A.N.D. strives to challenge others to think differently, engage new voices and create partnerships to ultimately change the course of one of the country’s most urgent health issues. The goal of the TCOYD PSA campaign is to encourage people to manage their diabetes using a team approach.